A soft visual world.
Blush pink, warm neutrals and elegant type connect the interface to the products. The brand sets the tone.
SELECTED WORK / 01BEAUTY · E-COMMERCE · MOTION
By Dash Beauty.
Soft glam.
A strong digital presence.
01 / THE IDEA
Let the brand
do the talking.
A beauty brand starts with a feeling. Colour, texture and a look you want to try. That feeling is the starting point of this digital presentation.
For By Dash Beauty, we bring the webshop and motion together in one visual story: a soft colour palette, generous product imagery and beauty in close-up.
- Brand
- By Dash Beauty
- Focus
- E-commerce & motion
- Visual direction
- Soft glam
- Website
- bydashbeauty.com (new tab)
02 / THE DETAILS
Every detail, one feeling.
Room for the product.
The opening pairs a large beauty image with a short message and a direct link to the collection. A clear invitation to explore.
Beauty that moves.
A close-up of the brush and skin adds texture and movement. The film carries the same soft-glam feeling beyond a still image.
The same shop.
Every screen.
A webshop is not one layout but three. The campaign image, the navigation and the buy button each find their place on a desktop, a tablet and a phone.
SILENT LOOP / 7 SECONDS
BEAUTY FILM / 5 SECONDS / NO AUDIO
03 / IN MOTION
Don’t just
show it.
Make it felt.
From a still image to a moment you can watch. The model, the brush and the blush become the story.
This portrait film is also the moving element in the MakeMorrow homepage presentation. Web and motion, connected by the same visual identity.
Press play to see the detail.04 / THE EXPERIENCE
One brand.
From first look to close-up.
A webshop and a beauty film with a shared visual language. Explore the real shop and experience By Dash Beauty for yourself.
Explore By Dash Beauty (new tab)YOUR NEXT CHAPTER
A webshop
like this?
Tell us about your brand. We’ll explore how design, technology and motion can bring it to life.
Let’s talk about your idea Back to all work