What does a beauty salon website need?

Answer the questions before the first appointment

A new visitor needs to know whether your salon suits them. Explain the kind of treatments you offer, who performs them and what happens during a first visit. Use your own words and relevant qualifications rather than broad promises about perfect results.

For each main treatment, show the purpose, duration, price and booking action together. Explain what is included and when a consultation is needed. If the right treatment depends on an assessment, make that the next step instead of asking a visitor to guess.

Which pages belong on a salon website?

A compact salon can start with a one-page website when its information remains easy to scan. A broader treatment menu often benefits from separate pages. The following is a content checklist; the final number of pages depends on your offering and the agreed package.

How do you make online booking straightforward?

Choose one primary booking route. This may be a link to an existing booking system, an embedded booking interface or an enquiry form. A link is easy to maintain; an embedded system needs checks for mobile use, loading and the provider’s requirements. A custom integration requires its own scope.

Make clear whether the customer has reserved a confirmed slot or only sent a request. After booking, show what happens next and how to change the appointment. Test treatment selection, the calendar, confirmation and returning to the website on a phone.

• Use consistent button wording, such as ‘Book an appointment’.
• Show price and duration before the booking action.
• Keep an alternative contact option visible if the booking service is unavailable.
• Ask only for the information needed at this stage; arrange any detailed intake through a suitable process.

Help nearby customers recognise and find the salon

Use genuine photos of the salon and team so customers know what to expect. Check permission before publishing identifiable clients and keep treatment descriptions factual. A carefully chosen image of the entrance can be more useful than another decorative stock photo.

Keep your name, address, hours and appointment link consistent wherever you publish them. Google Business Profile can display business information on Search and Maps. Link it to the relevant website page and keep holiday hours and contact details current. This is ongoing information maintenance, not a promise of a particular search position.

• Google Business Profile

What determines the price of a salon website?

MakeMorrow’s one-off website packages are Onepager € 995, Groei € 1,595 and Pro € 2,495, including VAT. The appropriate package depends on the agreed pages and functionality. A booking system, product sales, extra photography or a special integration must be specified separately.

A new website is also an opportunity to make the treatment menu consistent. Decide who supplies the copy, approved prices, photographs and brand files. Keep hosting, ongoing changes and external booking subscriptions visible in the total budget.

• Compare the website packages and their terms
• Read the website cost guide

What should you check before going live?

Follow the journey as a first-time visitor on your phone: find a treatment, understand the price, select the right booking route and reach a confirmation. Check that maps, phone and email links work and that no old price remains in an image or downloaded menu.

For your MakeMorrow brief, send the treatment list with prices and durations, existing booking system, salon photos, logo and contact details. Tell us who will keep the content updated. We then agree the page structure, booking approach, scope and review moments.